#Direct #Marketing #Tip – Using premiums
How to get the most mileage out of premiums. A bulky premium that your customers can feel will get your envelope opened. If you’re premium isn’t bulky, a teaser along the lines of “Your FREE item is inside” is effective.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip – Paper quality
Use heavy stock for your paper order forms. A substantial stock, such as card stock, always outpulls flimsier paper.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip – using coupons
Use a separate order form. A separate order form will outpull a coupon contained within your brochure or email. Smart marketers always use all three. If a separate order form is used, another pass-along order can be made from the coupon in your brochure.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip – Professional look
Use 2 colors of ink on paper and email order forms. Two colors of ink on white stock or white email backgrounds give you the opportunity to create an extremely professional looking order form.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip – Draw attention
Use colored stock for paper order forms. Colored stock with black ink distinguishes your order form from the rest of your package. It draws attention and increases sales.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip – Making an impression
Use high quality paper when printing your brochures and sales letters. Initial impressions are crucial. Make sure your documents and emails present the image you need to succeed.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip -Mailing Lists
How to find the best mailing lists. Contact 3 or 4 mailing list brokers. Ask them to recommend 10 lists for your product or service. Then compare the results. The list to test first are those recommended by more than one broker.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip – Multiple Mailing Lists
Cultivate duplicate names from different mailing lists. Most marketers run a merge/purge when buying multiple mailing lists to eliminate duplicate names. What a waste of an exceptional marketing opportunity! Buyers who show up on multiple lists have a proven buying history. Treat them like gold!
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip – Response Mailing List
Use response mailing lists. List of people who have responded to a mail order offer or email offer are more profitable than compiled lists. Always find out what the customer responded to.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
#Direct #Marketing #Tip – Multiple Products
Offer multiple versions of the same product. Deluxe versions, full-featured models, basic features only models, and personalized versions are just four ways of getting extra mileage from the same basic product.
Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.
