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Browsing articles tagged with " direct mail"

#Direct #Marketing #Tip – Crucial question

Oct 24, 2010   //   by paulgreen   //   Marketing  //  No Comments

Ask yourself this CRUCIAL question. Based only on your direct mail package or email, would you buy your product or service? Be uncompromisingly honest. If your answer is “no”, keep making the necessary changes until you can unequivocally answer “YES”.

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#Direct #Marketing #Tip – “Swipe files”

Oct 23, 2010   //   by paulgreen   //   Marketing  //  No Comments

Cultivate “swipe” files. Set up files and collect examples of great headlines, sales letters, emails, brochures, coupons, teaser copy, and so on. Study the examples that really make you feel like taking action and use them for your marketing.

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

#Direct #Marketing #Tip – Using premiums

Oct 22, 2010   //   by paulgreen   //   Marketing  //  No Comments

How to get the most mileage out of premiums. A bulky premium that your customers can feel will get your envelope opened. If you’re premium isn’t bulky, a teaser along the lines of “Your FREE item is inside” is effective.

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

#Direct #Marketing #Tip – Paper quality

Oct 21, 2010   //   by paulgreen   //   Marketing  //  No Comments

Use heavy stock for your paper order forms. A substantial stock, such as card stock, always outpulls flimsier paper.

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

#Direct #Marketing #Tip – using coupons

Oct 20, 2010   //   by paulgreen   //   Marketing  //  No Comments

Use a separate order form. A separate order form will outpull a coupon contained within your brochure or email. Smart marketers always use all three. If a separate order form is used, another pass-along order can be made from the coupon in your brochure.

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

#Direct #Marketing #Tip – Professional look

Oct 19, 2010   //   by paulgreen   //   Marketing  //  No Comments

Use 2 colors of ink on paper and email order forms. Two colors of ink on white stock or white email backgrounds give you the opportunity to create an extremely professional looking order form.

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

#Direct #Marketing #Tip – Draw attention

Oct 18, 2010   //   by paulgreen   //   Marketing  //  No Comments

Use colored stock for paper order forms. Colored stock with black ink distinguishes your order form from the rest of your package. It draws attention and increases sales.

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

#Direct #Marketing #Tip – Making an impression

Oct 17, 2010   //   by paulgreen   //   Marketing  //  No Comments

Use high quality paper when printing your brochures and sales letters. Initial impressions are crucial. Make sure your documents and emails present the image you need to succeed.

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

#Direct #Marketing #Tip -Mailing Lists

Oct 16, 2010   //   by paulgreen   //   Marketing  //  No Comments

How to find the best mailing lists. Contact 3 or 4 mailing list brokers. Ask them to recommend 10 lists for your product or service. Then compare the results. The list to test first are those recommended by more than one broker.

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

#Direct #Marketing #Tip – Multiple Mailing Lists

Oct 15, 2010   //   by paulgreen   //   Marketing  //  No Comments

Cultivate duplicate names from different mailing lists. Most marketers run a merge/purge when buying multiple mailing lists to eliminate duplicate names. What a waste of an exceptional marketing opportunity! Buyers who show up on multiple lists have a proven buying history. Treat them like gold!

Marketing Plan Pro

Looking for some useful software to help you develop your marketing plan? Please click on the image to find out more.

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