10 Steps To Success in 2012 – Step 5: Measure

10 Steps To Success in 2012 - Step 5: Measure

Whatever your marketing efforts entail – you need to be measuring the results and tracking where you get the most leads being generated. You can do this in a number of ways. This is easier online as you can use specific website or email addresses that relate to a particular campaign. 

Google Analytics is also a great, free tool to track visitor activity on your website. There are also tools for tracking traffic via email campaigns and social media interactions, as well as pay-per-click ads; most of them are free or low cost. 

If you can’t measure it, you can’t manage it and know how effective a specific piece of marketing is. 

For offline activity, telephone tracking numbers can be an effective, and relatively low cost way of knowing where business opportunities are coming from. A telephone tracking number is a ‘normal’ number (as opposed to 0845/0870/etc) that is published in your mailshot or advert, specific to that particular marketing channel; thereby providing you information on how many calls came through for a given project. 

It is important to know your return on investment for any marketing that you do, to enable you decide what to do more of what works and less of what doesn’t work – this way you get more ‘bang for your buck‘!

Download the full guide: 10 Steps To Success in 2012

Or alternatively, you can use Facebook or Twitter to get your copy:

Related posts:

10 Steps To Success in 2012 – Step 4: Method Great, so you’ve got your target market, your USP (Unique Selling Proposition) and a message that hits the spot – now your challenge is to...

10 Steps To Success In 2012 – Step 1: Market Identify who your ideal customer is. Rather than trying to be all things to all people, be specific about who you would want as a...

10 Steps To Success in 2012 – Step 3: Message Knowing your ideal customer and competitive advantage allows you to focus your message really clearly, bringing out the specific benefits that touch a nerve with...

10 Steps To Success in 2012 – Step 2: Competitive Advantage Once you have established your target audience for what you have to offer, what makes you better than your competitors; what distinguishes your business from...

Key measure of inflation rises to 1.9% Key measure of inflation rises to 1.9% The Consumer Prices Index (CPI) – a key measure of inflation – has risen to 1.9%, according to...