10 Steps To Success in 2012 – Step 4: Method

10 Steps To Success in 2012 - Step 4: Method

Great, so you’ve got your target market, your USP (Unique Selling Proposition) and a message that hits the spot – now your challenge is to get the message out there through a variety of marketing activities. In my mind, these be categorised into passive and active, then online and offline. 

Passive marketing is an advert or a directory listing for example, where you are waiting for a prospect to take action to contact you i.e. you have no direct control or influence. 

Active marketing is where you are engaging directly with your prospect – this might be through email marketing, telephone calls, direct mail, etc. In this case you have more ability to encourage a ‘call to action‘ that will lead to new custom. On the whole, being more ‘active’ is likely to yield better results for your business. 

Your marketing should be ongoing and you should be implementing multiple channels to your identified market.

Download the full guide: 10 Steps To Success in 2012

Or alternatively, you can use Facebook or Twitter to get your copy: