10 Steps To Success in 2012 – Step 2: Competitive Advantage

10 Steps To Success in 2012 - Step 2: Competitive Advantage

Once you have established your target audience for what you have to offer, what makes you better than your competitors; what distinguishes your business from the competition and would have a prospect choose you as opposed to one of your rivals? What pain are you easing or need are you fulfilling and what are the benefits of doing business with you over an alternative supplier? You need to stand out from the crowd and not appear the same (or a commodity) to your potential customer base. 

Imagine if you were a shop on the High Street and a competitor opened up next door, what would you do to encourage people to come into your shop and not theirs; or if you took the ‘header’ off your website and swapped it with the ‘header’ of your nearest competitor’s website, would there be any significant difference? Better still, if you can become the recognised expert or specialist in your line of business this will significantly enhance your position versus the competition.

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