10 Steps To Success In 2012 – Step 1: Market

10 Steps To Success in 2012 - Step 1: Market

Identify who your ideal customer is. Rather than trying to be all things to all people, be specific about who you would want as a client. Look at who your best customers are now (and your worst) and aim to get more of the best (and much less of the worst!). 

Your niche could be defined by:

• turnover
• number of staff
• geography
• industry sector
• sex, age or ethnicity
• hobby/interest
• position within a company
• etc

 …or more than likely a combination of these factors.

How many new customers do you actually need? It is easier to target a prospect list with a 1000 names on it versus tens or hundreds of thousands. The more specific you are, the better you can position your offering and make it appeal to a niche audience.

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