Social media helps boost small business interactions with customers

Implementing social media into daily customer interactions has helped small businesses see a surge in effectiveness for interacting with customers

As the use of social media across businesses is gradually being adopted SME’s have seen an increase in the effectiveness of social media to help market their business.

According to a 2011 study of nearly 2,000 businesses by Constant Contact, an online marketing company for SMEs, results showed that companies had increased opinion that using social media was easy and not time consuming.

The study saw an increase of 24% of businesses reporting social media was easy to navigate and a 45% increase of businesses saying it worked well with customers. In the survey of UK and US businesses, 81% reported that they dedicate a significant amount of time to social media, which is up 8% from last year.

Read more: http://media.cbronline.com/news/social-media-helps-boost-small-business-interactions-with-customers-121211

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