Avoiding Fundraising Mistakes
What are the mistakes businesses make when seeking funding that instantly turn off potential investors? Rose Lewis, partner at Pembridge Partners, explores common proposal flaws and how to improve your pitch.
Before an investor will invest, they’ll do plenty of digging around about your business. As a start-up there is not much to look at other than the market opportunity and the management team. Market validation is key to convincing any investor that there is a big enough of an opportunity and a big enough market need for people to pay or switch their behaviour.
Not knowing your own plan is a key mistake. Don’t get someone else to write your plan. Edit it, sure, even jointly develop it, but you must know every word that is in there. If you get asked a question about your plan by an investor and you don’t have the answer then you might as well forget it and get out fast.
Read full article: http://www.growthbusiness.co.uk/channels/raising-finance/financial-management/1304948/avoiding-fundraising-mistakes.thtml
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